Mobile and Ubiquitous Commerce: Advanced E-Business Models

Milena Head

ISBN : 9781605663661
Publisher : IGI Global U.S.A.
Publication Year : 2009
Imprint : Information Science Reference
CD Included : No
Pages : 384
Binding : Hardback

List Price : US$ 195.00

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Mobility and ubiquity are among the most important technological and market trends of the 21st century due to the wide deployment of wireless data communication networks and the explosive growth of mobile users.
Mobile and Ubiquitous Commerce: Advanced E-Business Methods advances the understanding of management methods, information technology, and their joint application in business processes. This Premier Reference Source covers theories and practices of business technologies, enterprise management, Internet marketing, public policies, transportation and logistics, privacy and law, business ethics, and information technologies related to electronic business.

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