Description
YOUR CEO'S IN HANDCUFFS! THINGS ARE GOING DOWNHILL, FAST!
YOUR WHOLE WORLD IS WATCHING TO SEE WHAT YOU DO NEXT.
Time matters. Your reputation and your job are on the line. It's a career-defining moment -- your destiny is in your hands. Fail to manage it, and someone else -- the victims -- will!
In this industry-defining book on crisis management and leadership recovery, Jim Lukaszewski jump-starts the discussion by clearly differentiating a crisis from other business interruption events and introduces a concept rarely dealt with in crisis communication and operational response planning: managing the victim dimension of crisis.
Delivered in his straight-talking style backed with compelling case studies, Lukaszewski On Crisis Communication is your guide to preparing for a crisis and the explosive visibility that comes with it. In 10 chapters of field-tested how-to's and to- do's Lukaszewski teaches you:
How crises create victims;
To avoid the toxicity of silence;
To overcome the abusive, intrusive and coercive behavior of bloviators, bellyachers, back-bench bitchers, the media, activists and critics;
To drive attorneys to settle instead of litigate;
Apology is the atomic energy of empathy;
Simple, sensible, sincere, constructive, positive techniques to reduce contention and to succeed!
"Jim's ability to quickly develop novel strategies and approaches to crisis and media relations problems is truly one of unconventional wisdom."
--Helio Fred Garcia, Executive Director, Logos Institute for Crisis Management & Executive Leadership
"A must-read for anyone who might be called upon to respond to a crisis one day -- which in reality is virtually everyone with current or future management responsibilities."
--Lyndon Bird, FBCI, Technical Director, The Business Continuity Institute
"Lukaszewski's book should be compulsory reading for leaders, aspiring leaders, and students of the business game."
--Steve Harrison, Non-Executive Chairman, Lee Hecht Harrison
"An international thought leader in crisis communication for four decades, Jim is one of the most knowledgeable people on earth about crisis management."
--Jay Rayburn, PhD, APR, CPRC, Fellow PRSA, Division Director, School of Communication, Florida State University
"When I'm asked what business professionals or students should read in the area of crisis communication, I always say, 'Buy anything by Jim Lukaszewski.'"
--Jonathan Bernstein, President, Bernstein Crisis Management Inc.
James E. Lukaszewski (Loo-ka-SHEV-skee), ABC, APR, Fellow PRSA is named among the 100 Top Thought Leaders of 2013 by Trust Across America; profiled in Living Legends of American Public Relations; listed in Corporate Legal Times as one of "28 Experts to Call When All Hell Breaks Loose," and cited in PR Week as one of 22 "crunch-time counselors who should be on the speed dial in a crisis." His popular PRSA and IABC seminars/webinars have been attended by thousands. He is President of the Lukaszewski Group Division of Risdall Public Relations.
