Helps attorneys and executives build a business culture in which the development and management of intellectual property is straightforward and productive
Offers valuable practical advice along with materials, patent status reports, IP policies, and other helpful resources
Contains illuminating examples and anecdotes from the authors' real-world experiences
With the increasing public awareness of patents, U.S. Congress actively considering patent reform, and the U.S. Supreme Court taking on expanding numbers of patent cases, the pressure on innovation-based organizations to define and improve their intellectual property culture is higher than ever before. The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. IP laws are complicated and require nuanced treatment by the executives in charge of making strategic deals and developing a company's assets.
Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as painless and productive as possible. This Second Edition offers more practice tips, coverage of recent Supreme Court patent cases, and new appendices featuring additional helpful and practical tools.
With decades of combined experience in both the law and business of intellectual property, Dobrusin and Krasnow deliver an excellent guide for any company seeking to develop or improve its IP program. Filled with illuminating examples and anecdotes from the authors' real-world experiences, the book contains valuable practical advice along with sample agreements, notice letters, employee training materials, patent status reports, IP policies, questionnaires, timelines, and other resources.
Readership: IP attorneys, general attorneys, risk managers, CFOs and COOs and other mid-to-high-level business persons. The primary audience for this title will be IP attorneys looking for treatments, samples and practice materials to help business clients-whether privately-held or even family-owned businesses, technology start-up companies, or the business-minded entrepreneur-develop a healthy IP culture. A secondary market is expected among general attorneys (in-house and outside, particularly those who do not specialize in IP) at the growing number of companies that have faced a patent issue in recent years and have now decided to incorporate a healthy respect for patents as part of their business culture. A related audience is expected among risk managers, chief financial and operations officers and other mid-to-high level business persons at companies contemplating the formation of an IP committee or how to assimilate IP into the business culture.
