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Creating Experience Value in Tourism

Creating Experience Value in Tourism

Nina K. Prebensen, Joseph S. Chen, Muzaffer Uysal

ISBN : 9781780643489
Publisher : Cabi Publication
Publication Year : 2014
Imprint : Cabi Publication
CD Included : No
Pages : 288
Binding : Hardback

List Price : £ 85.00

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As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. This book evaluates this experience, as it is created and co-created by the tourist engaging in the experience, for himself, other tourists and the tourism firm. Providing a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour.

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