CONTEMPORARY RESEARCH IN E-BRANDING

Subir Bandyopadhyay

ISBN : 9781599048130
Publisher : IGI Global U.S.A.
Publication Year : 2009
Imprint : IGI Global
CD Included : No
Pages : 358
Binding : Hardback

List Price : US$ 195.00

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Contemporary research in e-branding provides cutting edge research on the emergent issue of the internet as a central organizing platform for integrating marketing communications.

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