Catering Management ( 4th ed )

Nancy Loman Scanlon

ISBN : 9781118091494
Publisher : John Wiley and Sons U.S.A.
Publication Year : 2013
Imprint : John Wiley & Sons
CD Included : No
Pages : 262
Binding : Hardback

List Price : US$ 70.00

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An essential, up-to-date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

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Catering Management ( 4th ed )

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