The Law of Passing-Off Unfair competition by Misrepresentation

The Law of Passing-off is the only specialist practitioner's reference work dealing with the common law torts of unfair competition by misrepresentation, namely passing-off and injurious falsehood.

Set out in a clear way that follows your thought processes, this book guides you through the elements that make up this area of law. It provides you with a single reliable source of citable authority to help reinforce or defend any action for trademark infringement using passing off or misrepresentation.


COVERAGE AND FEATURES

Clear and logical structure which follows the “Classical Trinity” of goodwill, damage, and misrepresentation
Structured treatment of misrepresentation in three separate chapters covering general principles, actionable misrepresentations, and misrepresentations conveyed by distinctive signs
Integrated treatment of the law of malicious falsehood in a competitive context
Introduction and account of the place of passing off in European and international law
Chapters on defences under European and national law, including the European Convention on Human Rights, and on remedies and enforcement
Comprehensive coverage of case law from the UK and major Commonwealth jurisdictions

NEW TO THIS EDITION

Full treatment of all important developments on passing off in recent decided cases:

Passing off by generic misdescription; Diageo v Intercontinental Brands
Goodwill and overseas service businesses; Hotel Cipriani
Assignments of goodwill; Newman v Adlem
Liability for injurious falsehood; Ajinomoto v Asda
Liability for unfair competition; L'Oreal v Bellure

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